AI is not quite working the way you thought it would.
You are starting from scratch every session. It doesn’t have to be that way.
You are still the operating system.
AI may be helping, but you are still holding too much together: remembering what to prompt, hunting for context, checking every detail, tracking every follow-up, and rebuilding the same process again next week.
The model is not the problem. Nothing around it remembers anything, and you are the one carrying the context across your various sessions.
And the solutions being sold out there are not helping. Plug in someone else’s AI agent stack and watch it run your business. Or keep doing everything manually because you are not sure you trust any of it.
There has to be a different option.
You already know how your business works.
You have the processes. You have the standards. You have the context, all of it, in your head. The gap has never been knowledge. It is that none of it lives anywhere your AI can read.
You have been running a system from your to-do list forever.
You just never wrote it down.
If your first thought is “I’m bad at systems,” this will still work for you.
You do not have to be the one who spots the pattern. AI is actually great at that.
Just do the work the way you already do it. The system reveals itself.
AI tools change constantly. The specific hacks and agent stacks being sold today will need to be relearned in six months. A system you own underneath all of it, one that knows your business, follows your standards, and moves with you across whatever platform you choose next, does not have an expiration date. That is what this is.
You choose how much AI does.
This is not about automating everything. Instead, we focus on making thoughtful decision for each process in your business: what needs you, your judgment, your quality standard, versus what can move in the background without you.
That means some tasks will stay fully human. That is not a failure of the system. It’s an intentionally designed system that takes risk tolerance, security, and quality into consideration.
most quality-sensitive work lives here or
you approvereal work before you look
you monitorscheduled, with oversight
the far left
Some processes do not need AI in the execution at all.
You might /playbook-it how you onboard a client, handle a difficult conversation, or run a review that genuinely needs a human.
That /playbook-it is still worth running. If you ever do want AI involved later, everything it needs is already there:
the steps the standards the context
the middle
Most of what you do probably belongs somewhere in the middle.
AI does the groundwork. You make the call.
That is not a workaround. It is the correct operating design for work that has real standards attached to it.
the far right
Some processes will be ready to run on their own.
You will know because you have reviewed the output enough times that you stopped making changes. That is when a task moves to the background.
Full automation is something a process earns after many quality reviews, not a switch you flip on day one.
Human review is not a failed automation. It is often the right answer.
Learn The EaseLab /playbook-it Method
Everyone starts here
AI & Business Systems 101
Right now, you open AI, you do the work, you get the output, and you close it. Next time you need it, you start over from the beginning by re-explaining your business and your standards… again.
You are not doing anything wrong. You just have not set it up a system that remembers the details yet. There is a layer underneath the chat window that most people never touch: a place where your business knowledge lives, where your processes are written down, where AI already knows how you work before you type a single word. That is what an AI system is. And three weeks from now, you will have one.
By the end of this cohort, you will have installed an AI system that maintains itself through one simple command, gets smarter every time you do your real work, and has a clear picture of how your business operates and what it is about.
Some people leave the cohort and never need me again. They get the methodology, it clicks, and they run with it. Other people want to see it applied to their specific business. How does this work for the way I sell? The way I onboard? The way I create content? That is what Build With Me is for.
what the three weeks actually look like
week 1 · 90 minutes live
AI Systems 101
Most people use AI like a search engine with better answers. This session changes that. You will learn how to give AI real context about your business, what an AI system actually is and how the pieces fit together, and how to stop starting from scratch every single time. By the end of this call, AI will feel less like a tool you borrow and more like something you can build.
week 2 · 60 minutes live
Setup and Q&A
Between the first and second calls, you will set up your system using the plug-and-play setup Alex walks you through. Bring what you got stuck on. This call is for real questions about your real setup, so you leave ready to run your first /playbook-it.
week 3 · 90 minutes live
Business Systems 101
Now we look at your business. You will learn to spot the repeatable processes already hiding inside what you do every week, decide how much of each one to hand off to AI, and leave knowing exactly which system is worth building first using the EaseLab /playbook-it method.
Upcoming cohorts
Cohorts run Tuesdays at 9 a.m. or Fridays at noon, Pacific time. Five people per group. See all upcoming dates and choose your cohort below.
- Oct 20, 27 & Nov 3, 2026Tuesdays at 9 a.m.
- Dec 1, 8 & 15, 2026Tuesdays at 9 a.m.
- Dec 4, 11 & 18, 2026Fridays at noon
- Jan 5, 12 & 19, 2027Tuesdays at 9 a.m.
- Jan 8, 15 & 22, 2027Fridays at noon
$400
- 3 live calls with Alex
- A plug-and-play AI system setup you can maintain yourself
- 4 weeks of weekday Q&A support with Alex
- All call recordings, including participant discussion
- A small group of five, so you have room to ask your questions
Can’t make a call? All calls are recorded, including participant discussion. Watch the replay and post your questions in the support channel, or bring them to the next live call. Private makeup sessions and custom builds are not included; custom work is booked separately through Working Hours.
You will need a paid plan on your preferred AI platform that can read and save files. Your AI subscription is not included in the cohort price.
When you want to build with someone
Build With Me
You have been through AI & Business Systems 101. You understand the method. You can see that it works. What you are struggling with is applying it to your specific business.
Maybe you look at everything you do and feel overwhelmed. You can see ten different places this could help and you do not know which one to build first. Maybe you are using AI but hitting the same roadblocks over and over, and you suspect you are not pushing it far enough.
That is what Build With Me is for. We sit down with your actual work. We find the right system to build first. We build it together, test it, and /playbook-it so you can maintain and improve it yourself.
Everything we build is built around your business, your standards, and your way of working. Not a template. Not something I built for my business and handed to you.
Working Hours
You bring one real problem or process. We map it, build the system inside your actual tools, test it, and /playbook-it so you can keep running it yourself. You’ll end the session with a documented process, not another set of ideas.
The people who make real progress are the ones who put it on the calendar. Working Hours gives you a dedicated block to actually build the thing instead of thinking about building it.
Best when you have one specific process you want to get right.
90-Day Sprint
The Sprint is for when you know this is going to take more than one session. Maybe the work spans more than one system. Maybe you want continuity: someone who already knows your business and can pick up where we left off. Maybe you want to move through the full cycle: build something, use it, notice what needs to change, improve it, keep going.
The Sprint saves you $150 compared to booking hours individually. But the real reason to book it is commitment. When the time is already reserved, you’ll actually build the thing that will save you hours of work. When you are waiting to feel ready, you do not. Five hours across three months is all it takes to have a few powerful systems built and running.
Best when the work is bigger than one session. Most people need three to five hours to build something that actually sticks.
Already a Working Hours or Sprint client? You can book additional time at $250 per hour whenever you need it.
The goal is that you don’t need me.
I’m not here to manage your systems. I’m here to teach you my process so you can run it yourself.
By the time we’re done, you’ll know what I’m asking AI to do, why I’m asking it, and how to keep building on it in your own business.
The goal isn’t a retainer. It’s that you leave with a method that compounds every time you use it. And that you can manage yourself.
What kind of systems can we build?
These do not all need to become fully automated. Some become checklists. Some become AI skills. Some become scheduled reviews. Some stay fully human-run, just with less friction and a system that doesn’t live only in your head.
Hi. I’m Alex.
I have a LOT of repeated weekly work tasks.
200+ podcast episodes · 3 newsletter issues per week · 30+ social posts per week · regular media appearances · 1 published book
I am not telling you that to impress you. I am telling you because there is no version of me that produces all of that on memory and motivation.
I have three chronic health conditions. Some weeks I am not creative, and the work still has to go out. So I built systems that run when I don’t. I did not make them for fun. I made them because I was drowning.
EaseLab was created because everyone kept asking me “how are you doing all of this” and after showing someone my systems for 90 seconds they’d say “can you teach me?”
If we haven’t met yet, you can find me on Instagram · Podcast · Substack · Newsletter